eNewsletter // Constant Contact


Site design is an important criterion for its success with potential buyers. Design can both attract and repel them. Therefore, it is important for developers to choose a topical and high-quality design for the site, which will attract the target audience.
When choosing a design for a website, there are two solutions:
Develop a unique design without connection to any other projects,
Use as a basis of an already ready-made template.
Unique (individual) design
 Individual design is created by developing the stylistics of the future Internet project, for which all the features of the business and the specifics of the brand are taken into account. To develop such a structure and design on the site it is necessary to carry out a thorough analysis and study the peculiarities of business. This option of design is the most expensive, because it involves a number of specific works with the resource. Each studio can put up its own price list.
Pros and cons
The use of custom design has both positive and negative aspects. The advantages of unique design include:
The ability to implement any design solution,
the opportunity to talk about the reputation of the brand and emphasize its uniqueness,
the lack of restrictions on functionality.
 Of the disadvantages, the following aspects can be highlighted:
large monetary and time costs,
a large number of resources for implementation and technical support.
Establish an average market price for the development and creation of individual design for the site is difficult. The range of prices is very large. Each company estimates its services for an individual price.
To find the best combination of price and quality it is necessary to evaluate the type and process of ongoing work with the site. Seeking for cooperation should not be a contractor, but a partner.
Template design (for a quick start)
 Ready template theme is an already developed site structure with a set of specific pages. Theme can change, depending on the specifics of the business. You can choose certain colors, fonts, icons, etc. for it.
The advantages of using a template include the following pluses:
Less time to develop the styling,
no cost for the development of functionality,
minimization of risks as a result of using proven standard solutions.
 Disadvantages of ready-made templates:
the limitation of the design to certain template frameworks,
possible problems with the addition of new functionality,
the identity of the structure of the store with those of competitors,
The lack of personality and the transmission of the individuality of the business.
Based on market research we can say roughly that the average price of design of the site, developed with the help of a template varies depending on the preferences of the customer on the complexity of execution and other factors.

Electronic Newsletter

Created in Constant Contact | Photoshop

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