WHAT IS ADAPTIVE WEBSITE DESIGN?
The process of website development is constantly changing, adjusting to the trends of the Internet, as well as the characteristics of the devices that are used to access it. For several years, analysts call the main trend an increase in the proportion of users accessing the web from portable devices: smartphones, tablets, etc.
The answer to this important trend was the rapid development of adaptive design, which existed before, but was not so popular and in demand. Now it is practically a standard of quality.
Adaptivity - is the ability of the site to adjust to the resolution of the user's screen. This changes the location of blocks, page structure, text size, titles and indents.
It is important to understand that the adaptive site does not look the same on devices with different screen resolutions. The appearance can and should be different. Otherwise, to achieve the key requirement - convenience - will not work. The user of any supported device should not have any problem finding the information he needs on your site.
The advantages of adaptivity
Usability. Adaptability makes the site convenient for users with any resolution and screen size. This increases the effectiveness of communication with representatives of the target audience and makes it easier for them to find the information they are looking for.
Promotion. Another advantage of responsive design is related to the fact that search engines investigate the user factors of the site to determine its quality. They evaluate the number of pages viewed, time spent on the site and more. The more user-friendly the design is for the mobile device user, the less likely they are to close the page and click on another link from the search results. This improves user factors and simplifies the search engine promotion of the site.
Administration. Previously, if you wanted to make the layout of the site convenient for users of portable devices, you had to create a separate mobile version of the resource. This increases the complexity of managing the site. If some information on the main version changed, they had to manually update the mobile version as well. The adaptive site does not require a mobile version, so its administration is at least twice as easy and convenient.
How to make an adaptive website
Professional adaptive design is based on its own principles, which require the removal of all distracting and many decorative elements from the layout. The menu interface and page logic are built so that the user can get all the information he needs right on the go, with a minimum number of clicks and transitions. Even the information that the user may need for a particular device is taken into account. In this case, its design is designed for all common resolutions.
This ensures the convenience of viewing the site on mobile devices of different sizes, and does not spoil the appearance of the resource for users of computers and laptops.
Company business card & envelope creation.
Created in Adobe Photoshop & Illustrator