CORPORATE WEBSITE - ITS TASKS AND REQUIREMENTS FOR DEVELOPMENT
Every modern company that promotes its services and products on the Internet, should have a high-quality corporate portal. Such a site will be useful for both the employees of the company and for its customers.
As a rule, such a resource has two main purposes: attracting new customers and increasing the loyalty of existing ones. To do this, the site places detailed information about the company, its field of activity, its products and services. Entering the corporate website, the visitor must quickly and easily find information about the cost of services or products, their characteristics, as well as information about the merits of the company and the benefits of working with it.
Tasks of a corporate website
As mentioned above, the main purpose of such portals is to provide customers with constant access to information about the activities of the company, its products and services.
Another important task of the site is to enable potential customers to make online orders. This opportunity should be available to users 24/7.
Establishing feedback from customers is also achieved through the competent use of a corporate website. On such a portal, surveys, FAQ sections or forums can be regularly posted.
Corporate website allows to get electronic addresses of users for timely informing them about important events and actions with the help of mass mailing.
High-quality modern website will improve the company's image and increase the loyalty of its customers. There is an excellent opportunity to retain the old and effectively attract new target audience.
Depending on the field of activity of the company goals and functions of a corporate portal may differ. But in the end all of them should be aimed at improving company image, expanding its geography, finding partners and increasing sales.
Stages of creation of a corporate website
Corporate portal - an important and useful resource for any modern company. That is why the process of its development requires special attention and literacy on the part of developers.
Corporate website development involves several main stages:The definition and coordination of the goal of creating a portal, filling the brief form,
calculation of the cost of development,
Development of terms of reference and its coordination,
the final assessment of the project,
development of the site structure,
details of the layout, creating a prototype site,
CMS installation,
placement of unique content of the client,
Approval of the created project by the customer's technical specifications,
site transfer to the hosting of the client,
various refinements,
service and further support of the site.
Direct mailout post card advertising Paver installation and maintenance
Size: 5.5″ x 8.5″
Created in Photoshop