HOW DO I CHOOSE COLORS FOR MY WEBSITE DESIGN?
On the literacy of the choice of color scheme for the site depends on its success and popularity with visitors. Modern marketers and seo-specialists have long learned how to combine colors for advertising purposes.
How does color affect the perception of your site?
Each shade is able to have on the human psyche a certain effect.
For a site, you need to pick up a certain color scheme, starting from its subject matter. A striking example of a successful use of color can be a well-known drink Coca-Cola. Its label is bright red color, which not only attracts attention, standing out against the background of many other colors, but also causes people's interest and sympathy.
The right color design for a website is not just about attracting a large number of visitors, but also about creating a completely unique and memorable brand.
Choosing the dominant color.
The choice of primary colors for the company website, brand and logo should be based on the specifics of the business. At the same time, it is important for the color to evoke direct associations with the company in the audience.
Every major firm has its own color combinations for a reason. They are an important part of the marketing strategy. To understand how to properly use the colors for the site, you need to study their effect on and the effect they have on people.
Dark blue and turquoise shades attract customers with little financial potential. These colors can be seen in banks and shopping malls.
Bright blue, black or red-orange appeal to active and emotional shoppers. Fast food outlets and stores use these colors during sales.
Pink and crimson appeal to the average shopper and have no specific purpose for use.
Experienced marketers use different color combinations to more effectively attract customers and shoppers.
What color to use for your website?
In order for the site to attract the right audience and convey the right message to visitors, it is necessary to intelligently select the primary color for its design:
Green represents nature, health and wealth. The color is pleasing to the eye and therefore more easily perceived by visitors.
Yellow symbolizes life, youth and optimism. Use it best on sites aimed at young people.
Orange attracts creative and friendly people. This color encourages action.
Red can be a symbol of passion and energy as well as danger. As a rule, it is used to instantly cause a person's desire to take some action on the site.
Pink is associated exclusively with women's themes. Therefore, it is often used on sites for women.
Purple is a symbol of wealth, success and wisdom. This color has a very calming effect on people.
Blue symbolizes stability, reliability and security. The color is universal and equally attractive to both men and women.
Gray is a calm color, representing simplicity and clarity.
Black shows solidity, elegance and luxury. Used to promote premium goods.
Selection of colors for the site by spectral circle
For more effective use of color and create the right combination was developed by the color wheel, in which consistently go after each other tones and semitones, from warm to cooler.
You can work with a circle based on the triad, double system, analogy, separate, rectangle and square.
Where better to order the design of the site?
If you want your website to meet not only basic seo-requirements, but also to have a competent design that attracts the target audience, its development should be entrusted to professionals from the Castcom agency.
You can order the development of the site in Castcom directly on the website of the agency. If you want to consult with the specialists first, contact the company by the phone numbers in the "Contact Us" or just leave your number for feedback.
