Paintings // Koi Fish

THE SECRETS OF BUILDING A SUCCESSFUL WEBSITE

In the era of the Internet, creating a high-quality and successful website is an integral part of any activity. The evidences of a successful web resource are high attendance, conversion, demand for goods and services, availability of feedback from visitors.

To create a quality and successful website does not need to spend a lot of money, enough to know the basic secrets of efficiency of modern web resource.

Simplicity and clarity.

One of the most important and basic criteria for the success of any web portal is simplicity and clarity. The modern user doesn't have to think for a long time. He should quickly and easily get answers to all your questions.

The main task of developers - to create a simple and understandable for visitors resource that does not make them break their heads. Only in this case, visitors will not leave the site in search of another, more accessible.

The entire hierarchy of elements on the site should be subject to simplicity. The design should also not be overloaded with unnecessary elements.

Content design

The main purpose of the visitor to the site - the information. Therefore, it is she needs to pay special attention to the development and optimization of Web resources. The quality of the information provided should always be at the highest level, as well as the design of content.

Working with content on the site, it is necessary to take into account the specifics of the interaction of the user with her. Visitors to sites often just scan the information, not read it. It is important to be able to focus their attention on what really matters. To do this, you can use special "hooks": subheadings, bulleted lists, highlighting a different type of font.

If the user needs to convey a lot of information, break the text into separate parts. Use the "pyramid principle", according to which the most important information is located in the beginning, then comes its transcription and explanation.

It is important to correctly provide visitors with all the necessary information about the company, its activities and services. Complement the text can and should be themed images, infographics and videos.

Principles of marketing

Business and marketing are in close interaction. In the process of developing websites it is necessary to take this into account. Attracting and managing the visitor's attention is an important aspect of marketing.

Effective marketing strategies must be used to successfully attract the target audience and keep them on the site. One such strategy is the AIDA model. It is a chain consisting of 4 stages:

attracting the attention of users,

attracting the interest of users,

the emergence of desire in users,

Commitment of actions by users.

This model and all the basic principles of marketing are based on attracting the attention of the target audience of the site, to interest it and induce it to action.

How to order a development in the agency "CASTCOM"?

Creation of web-sites is main kind of activity of the company "CASTCOM". That is why the company can guarantee with confidence high quality of services and further technical support of the website. Development service includes a full range of services to create a website or development of a "turnkey".

You can order development in the agency "CASTCOM" in several ways:

You need to choose the type of development in the "Services" section and fill in the form on the opened page.

Use the special form "Online application" in the upper right corner of the site and fill in all the required fields.

Order a call back from the company on the site. Enter your name and phone number and expect a call from the specialists.